What You Need to Prepare Before Ordering a Website: A Detailed Guide
2025-09-02

What You Need to Prepare Before Ordering a Website: A Detailed Guide

You've decided to order a website for your business. This is not just about creating a beautiful online business card; it's an investment in the future. To make it as effective as possible, it's crucial to approach the process mindfully. The better you prepare, the faster, more accurate, and more cost-effective the result will be. This guide will help you think through and prepare everything you need before reaching out to developers.

1. Define Your Website's Goals and Objectives

This is the most important and fundamental step. You can't build a house without knowing what it will be used for. Ask yourself these key questions:

  • What problem does your website solve? It should make life easier for your customers, not just exist.
  • What is its main purpose? To sell products (e-commerce), to generate leads, to provide information (corporate site), or to gather subscribers (blog)?
  • What are your business goals? For example, do you want to increase sales by 20% in a year, reduce the workload on your sales team, automate order processing, or increase brand awareness?
  • What should a user do on the site? Define key actions (purchase, form submission, a call) and map out the "user journey." This will help make the navigation intuitive.

A clear understanding of your goals will help us, the developers, offer an optimal solution and avoid unnecessary expenses.

2. Gather Information About Your Target Audience

A website is built for people, not robots. Understanding your audience is the key to success.

  • Demographic data: Age, gender, location, income level.
  • Psychographic characteristics: Interests, values, fears, motivation.
  • Behavioral factors: How do they search for information? Do they use Google, Instagram, or specialized forums? What devices do they use to visit your site?
  • Create a "user persona": Describe your typical user—their name, profession, goals, and "pain points." This will help us develop a UX/UI design that truly works.

To gather this information, you can conduct surveys, interviews, or analyze data from Google Analytics if you already have an existing site.

3. Prepare Your Content and Website Structure

Content is the heart of a website, and it should be ready in advance.

  • Texts: Write or gather all the texts for the main pages: "About Us," "Services," "Contact Us," product descriptions, and case studies. If you don't have a copywriter, let us know.
  • Visual materials: Gather high-quality photos (of the team, products, office), videos, and logos. These can be from professional photoshoots or high-quality stock images, but unique content is always better.
  • Website structure: Think about which pages will be on the site and how they will be linked. Create a simple and clear sitemap or a wireframe to ensure you don't miss anything.

4. Study Your Competitors and Gather References

There is no need to reinvent the wheel. Studying the market will help you stand out.

  • Direct competitors: Look at their websites. What do you like and dislike? How is their navigation organized? What is their content like?
  • Indirect competitors: Look at successful companies in related niches.
  • References: Collect examples of websites that inspire you. This will help us understand your preferences in design, functionality, and overall feel.

We use references not for copying, but to ensure that we are on the same page as you.

5. Consider Budget, Timelines, and Technical Requirements

Be realistic. Understanding how much you are willing to invest will help us immediately offer suitable technologies and solutions.

  • Functional requirements: Determine what the website should be able to do. Do you need a personal account, online payment, CRM integration, or complex calculators?
  • Website type: Do you need a simple one-page site, a multi-page corporate site, a blog, an online store, or a complex web service? This will determine the choice of CMS (WordPress, Shopify) or custom development.
  • Budget and timelines: Clearly defined boundaries will help avoid surprises during the process. For example, online store development on Shopify requires a different budget and timeline than custom development on Next.js.

Conclusion: Three Key Takeaways

  1. A website is not an expense; it's an investment. Proper preparation pays off tenfold.
  2. You are the main expert on your business. No one knows your customers and goals better than you do.
  3. We are your technological partners. We translate your ideas into a working digital product.

Preparing before ordering a website is 50% of the success. It saves you time and money, and it allows us to work as efficiently as possible and focus on the result. If you are ready for this step and would like a professional consultation, contact us. We will help you structure all your ideas and turn them into a successful digital product.

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