You've decided to order a website for your business. This is not just about creating a beautiful online business card; it's an investment in the future. To make it as effective as possible, it's crucial to approach the p…
Building a website today is more than just creating a beautiful online business card. It's a complex process that requires a balance between user experience (UX), aesthetics (UI), and technical optimization for search en…
In the world of digital marketing, there are many misconceptions, especially when it comes to SEO (Search Engine Optimization). Entrepreneurs often face conflicting information that can lead to wrong decisions, wasted ti…
In the competitive eCommerce landscape, choosing the right platform is crucial for business success. At IPX SIA, we often recommend Shopify for client online stores due to its balance of simplicity, power, and cost-effec…
Intro Many business owners imagine SEO as a “one-and-done” checklist: optimize titles, add keywords, get a few backlinks — and then enjoy traffic forever. Unfortunately, this is far from reality. SEO works more like your…
In digital marketing, ad platforms are like tools in a toolbox — each designed for a specific purpose. Business owners often ask: “Where should I invest — Google Ads or Facebook Ads?” The answer depends on your goals, bu…
When a business plans a new website, the first question is often — use a ready-made template or invest in a custom build? It’s not about what “looks nicer”. It’s about functionality, security, and long-term return.
In a world where over half of web traffic comes from mobile devices, responsive design is no longer a “nice-to-have” — it’s a fundamental requirement. In 2025, users expect your website to look great and work flawlessly …
Noticing fewer inquiries while ads keep eating your budget? Often the issue isn’t marketing but the website itself. Here are five clear signs it’s time to refresh — and practical steps to do it without hurting your busin…
Before launching a new website project, two questions usually come first: “How much will it cost?” and “How long will it take?”. The answer depends on several factors — knowing them upfront helps plan your budget and avo…
