5 Signs Your Website Needs an Update

Noticing fewer inquiries while ads keep eating your budget? Often the issue isn’t marketing but the website itself. Here are five clear signs it’s time to refresh — and practical steps to do it without hurting your business.

1) Fewer leads with the same traffic

If 5 out of 100 visitors used to convert, and now it’s 1–2, that’s a red flag.
How to check: compare conversion rates over 3–6 months, review user paths in GA4, heatmaps.
What to do: simplify forms, move the main CTA above the fold, add reviews and case studies, clarify your offer.

2) Slow loading, especially on mobile

Every extra second costs conversions. Large images, heavy fonts, and extra scripts are common culprits.
How to check: PageSpeed Insights, Core Web Vitals (LCP, CLS, INP).
What to do: compress images, optimize fonts, delay non-critical scripts.

3) Poor mobile experience

Small buttons, broken layouts, hard-to-find info — half of your visitors just leave.
How to check: go through the site as a customer on your phone.
What to do: enlarge tap areas, simplify navigation, add a sticky CTA.

4) Outdated design and content

Fonts and colors don’t match your current branding, images are stock, texts are generic.
How to check: compare with competitors and your social media presence.
What to do: refresh the visual style, rewrite key pages, add recent case studies.

5) Structure doesn’t match your business

Services have changed, but your site hasn’t.
How to check: review internal search and GA4 reports.
What to do: rebuild navigation, add missing pages and languages.

Conclusion

Your website is a sales tool. If it’s holding back your marketing, it’s time to update it so every page helps the user take a step toward you.

Soft CTA: Want to find out where your leads are dropping? We can provide a quick audit and a 2–4 week action plan.

Mini-case: A service provider increased leads by 62% in 30 days after improving forms, speeding up the mobile version, and adding case studies.